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What does Meraki even mean??

January 12, 2018

We get this question all the time, and why wouldn't we? Meraki [may-rah-kee] is a Greek word that means to do something with soul, creativity and love.  It is a verb or an adverb (although it is commonly mistaken for a noun) and the Greeks use it to describe when they put a little of themselves into what they are doing. They are fully invested in it and give whatever it is their undivided attention & focus.  To meraki something is to do it with energy, enthusiasm and creativity.  When searching for a name for our new business, I spent hours and hours writing out different phrases. I would make lists and post-its and try to capture what it is I exactly wanted to do.  The concept of our business was already different and a little hard to describe. I had already proposed the idea to Kim. She and I work really well together on all different kinds of projects. We are a good balance for each other but even she was a little unsure what I wanted to do exactly. I kept telling her- women need more time to do the things that are important. I want to bring them together to talk about things that matter. I want to let them drink wine and have good food. I want them to be able to laugh and cry if they want to. I want to teach them to relax and be mindful. I know this is exactly what I was lacking in my life and if I could just create a space & time for others to join me...I knew they would.  This vision was something that had been brewing for years and I just couldn't quite organize it into something that made total sense yet. So I guess it wasn't really that surprising that I couldn't name it. I didn't even know what it was. I tried though. Everything I came up with felt trite and a bit forced.  It all seemed kind of corny and didn't really feel like it was representing what I wanted to say in a name.  Finally I just let it go for a few days. I can obsess over things